Register of trademarks filed in France (fictional): name, filing date, applicant, product classes and representative (the firm that filed it). Search for a trademark, an applicant or a representative.

In real life: data.inpi.fr (France), the EUIPO's eSearch plus (European Union), TMview (worldwide). Companies often file a future product name months before its launch, sometimes through a subsidiary or a firm to stay discreet: the company register then makes the link.